E-COMMERCE GROWTHPERFORMANCE MARKETING1 CASE STUDY
Digital
Demand and conversion. Paid acquisition, lifecycle email and the storefront changes that move average order value rather than traffic charts.
4×E-COMMERCE ROI
2×AOV, $42 TO $89
28%EMAIL REVENUE SHARE
What this division takes on
- E-commerce buildAMICUS ↗
Storefronts built for average order value and repeat rate, not for the launch screenshot.
- Performance marketingAMICUS ↗
Paid acquisition reallocated toward the segments that already convert, with attribution that holds up.
- Lifecycle emailAMICUS ↗
Welcome, browse, cart and post-purchase flows replacing the single broadcast list.
- Search and contentNo public case
Technical SEO and the pages worth ranking, measured against revenue rather than impressions.
- Conversion optimizationNo public case
Testing on the steps that carry the money, with the analytics wired before the first variant ships.
- Lead generationNo public case
Outbound and inbound routed into one pipeline, so a lead's origin is still readable at close.
