Dstic Diagnostic Platform
Clinical AI loses on trust before it loses on accuracy. Dstic needed a first screen that showed what the system looks at and what it concludes.
Designed with Pixxibird, our sister design studio
Problem
Clinical AI loses on trust before it loses on accuracy. Dstic needed a first screen that showed what the system looks at and what it concludes, to an audience that is right to be sceptical.
Approach
The anatomy is the hero. A 3D heart carries leader lines out to three capabilities, written as sentences rather than features. The gradient and glass surfaces do one job — keeping the annotation legible over a photographic subject — and stop there.
Result
A single-screen thesis for the marketing site and the entry into the diagnosis flow: the organ, the three things the system does to it, and one way in.
Stack
UI/UX design, web design and motion for the annotated hero.